A colorful digital illustration of a smiling woman with long dark hair, surrounded by abstract charts, graphs, and an upward-pointing arrow, with the name 'Liz Miranda | Fractional Marketing Manager' displayed.

Your Partner in
Performance Marketing

With over 25 years in marketing and a decade in digital strategy, I specialize in delivering data-driven insights, creating engaging content, and driving measurable growth. I can help you launch a website, integrate your Marketing and Sales applications, create marketing campaigns, and create dashboards to help you monitor success.

Let's Talk

“I love partnering with marketing teams who are packed with projects or navigating change.
With a foundation built across biotech, life sciences, and e‑commerce,
I combine strategic thinking, automation tools, and creative execution to deliver results—and peace of mind.”

What I Bring to the Table

  • Marketing leadership: manage cross-functional teams, project manage website migrations, launch promotions, and drive campaign performance

  • End-to-end skillset: from strategy & analytics to automation and campaign rollout

  • Creative execution support: experienced in Adobe Creative Cloud, Canva, and video editing for campaign assets, social posts, and YouTube content—including SEO optimization and publishing workflows

  • Platform agility: quickly master new tools to optimize performance, streamline workflows, and train others for long-term success

  • Hands-on with platforms: (here are just a few)

    • Website management: Adobe Experience Manager, Big Commerce, Webflow, WordPress, Wix

    • Analytics: Adobe Analtyics, Google Analytics, Salesforce, PowerBI, Tableau, LookerStudio

    • Merchandising/Advertising: Searchspring, Google, Meta, LinkedIn,

    • Email Campaigns: Klaviyo, Mailchimp, Constant Contact, Salesforce Marketing Cloud, HubSpot

    • Social Media Management: Hootsuite, Springklr, SproutSocial

Recent Projects

Email Automation Boost:

Rebuilt Klaviyo Cart Reminder flows that increased conversions by 46% in 30 days

SEO/Migration Optimization:

Developed SEO and SEM content strategy for a Life Science company to support new product launches, drive brand awareness, and generate qualified leads

Website Redesign & Lead Growth:

Led the end-to-end launch of a redesigned website with integrations across MasterControl, Salesforce, AEM, Endeca, and Google Analytics—delivering a 30% increase in lead generation post-launch